For more information or for a custom Zeta Buzz report specific to your company, brands and competitors, please call Rod Roudi, New Business Development, at 646-834-9358 today.

The explosion of social media has fundamentally changed the rules of business, as buyers increasingly rely on each other for information rather than tapping into traditional media sources such as marketer-disseminated materials and professional reviews. This power shift from mainstream media to consumer communications means that marketers must now track a growing range of influential voices who can, for better or worse, quickly and significantly impact consumer perception of their brands, and ultimately, sales.

Using its social media mining tool, Zeta Buzz, to tap into the millions of blogs, message boards and online consumer communities, Zeta Interactive has crafted a series of vertically-focused synopsis reports that give marketers a glimpse of how their company, brand, competitors, and industry are perceived across the social Internet.

The reports for the following verticals are updated on a rotating basis each quarter:

Financial Services
  Credit Card Issuers
    American Express, Bank of America, Capitol One, CITI, & JP Morgan Chase
  Real Estate
    Century 21, Coldwell Banker, ERA, Prudential, & Remax
Publishing
  Magazines
    National Geographic, People, Reader's Digest, Sports Illustrated, & Time
  Newspapers
    Los Angeles Times, New York Times, USA Today, Wall Street Journal, & Washington Post International
Retail
  Big Box Retailers
    Costco, K-Mart, Sears, Target, & Walmart
  Department Stores
    Macys, Saks, Sears, Kohls, & Nordstrom
  Online
    1800Flowers.com, Amazon.com, Buy.com, Netflix.com, & Overstock.com
Travel
  Airlines
    Continental, JetBlue, Northwest, Southwest, & UAL
  Casinos
    Bally's, Borgata, Foxwoods, Harrah's, & MGM Mirage
  Hotels & Resorts
    Four Seasons, Hyatt, Marriott, Ritz Carlton, & Sheraton

Zeta Buzz Reports offer marketers an introductory look at what is being said about their company and their competitors across the social media landscape, providing them with the ability to listen and respond. Further information - including detailed customized reports specific to your brands and competitors that include consumer posts - are now available.

For more information or to obtain custom Zeta Buzz reports, please call Rod Roudi, Zeta New Business Development, at 646-834-9358, or go to www.zetainteractive.com.