ask the expert
Q: What is the best way to set up a triggered email campaign?
A: For marketers with a best-in-class email marketing platform, setting up triggered campaigns should be the easy part. In the past, triggered campaigns often required time-consuming interaction with technology teams to set up even the easiest of triggers. No longer. Best-in-class platforms allow for simple, one-screen setups for triggered email campaigns (sometimes called “conversations,” because the emails sent by the company are done so in response to a customer’s behavior). Technology is no longer an acceptable excuse for a company’s lack of trigger campaigns.