News & Articles

Zeta Archive.

Get caught up on all the Zeta News and Thought Leadership from Zeta Senior Leaders here.

Artificial intelligence will probably cure cancer: Zeta Global CEO

Oct 10, 2017 Fox Business

Zeta Global co-founder John Sculley and Zeta Global CEO David Steinberg weighed in on why artificial intelligence will play a key role in the future of technology.

Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems

Sep 25, 2017 eMarketer

Retailers pull out all the stops for the holiday season, when consumers open their wallets wide and increase their spend on all types of items. But retailers have gotten into the habit of relying on that six-week push to make up for any rough patches throughout the year, and that's a mistake, according to Sean Wilkins, vice president of strategy at data and analytics company Zeta Global. He spoke with eMarketer's Tricia Carr about how retailers can differentiate themselves during the holidays and why they can benefit from breaking out of the seasonal retail cycle.

How Data And AI Drives Advertising

Sep 05, 2017 Forbes

You won't want to miss this interview with serial entrepreneur David Steinberg, CEO of Zeta Global, on his approach to data driven and AI informed advertising. Steinberg has a laser focused view on the marketing tech space and shares some terrific insights. After speaking with him it's clear that few people understand the space as well as he does!

Zeta Global Creates People-Based Programmatic Offering In Strategic Partnership With AppNexus

Jul 31, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose machine learning-powered Marketing Cloud helps leading brands acquire, retain and grow customer relationships, announced today that it is entering a strategic partnership with AppNexus, the world's leading independent advertising technology company.

Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing

Jul 31, 2017 MediaPost

Zeta Global is zeroing in on the Holy Grail of marketing: one-to-one personalization. Zeta announced on Monday a strategic partnership with AppNexus to merge the latter's programmatic advertising technology into ZetaHub, Zeta's marketing cloud.

Zeta Global Acquires Boomtrain

Jul 20, 2017 MediaPost

Zeta Global announced the acquisition of Boomtrain for an undisclosed price on Tuesday, adding Boomtrain's machine-learning platform to Zeta's Software-as-a-Service (SaaS) marketing cloud. This marks Zeta's first acquisition since raising a late-stage equity and debt funding of $140 million in April, and the company's tenth acquisition in as many years.

If You Want To Know What's Next In Big Data, Ask A Company That Seized $140M To Up The Ante

Jul 20, 2017 Forbes

There's been a bit of a resurgent buzz in the tech industry around Zeta Global due to a recent infusion of new capital. The big data and analytics company founded by Martech veteran and serial entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola uses the power of people-based marketing to leverage analytics and machine learning to create omni-channel conversations between brands and their customers.

Zeta Global Acquires Boomtrain For Personalization Technologies

Jul 19, 2017 Seeking Alpha

Advertising technology 'unicorn Zeta Global (ZETA) has acquired mobile messaging personalization company Boomtrain for an undisclosed amount. Boomtrain has developed machine learning- and AI-driven marketing system for brand marketers to more effectively manage their messaging campaigns with consumers. Zeta is executing on its business plan of smartly acquiring the technologies to power its cloud-based suite of digital marketing solutions.

Zeta Global Buys Boomtrain To Fortify Its Machine Learning Stack

Jul 19, 2017 Martech Advisor

Zeta Global, a New York City-based analytics and big data company, has announced that it has acquired Boomtrain, a provider of martech solutions driven by machine learning. This acquisition comes three months after Zeta Global raised a sum of $140 million in a Series F funding. The monetary details of the acquisition remain undisclosed. Boomtrain, a San Francisco-based startup, provides personalized messaging for email and mobile leveraging predictive algorithms and machine learning. According to Steve Gerber, COO, Zeta Global, machine learning is taking marketing technology to another level and the company has been an early bird of adopting the same with various products and patents.

A $1.3 Billion Tech Upstart Struck A Deal To 'Leapfrog' Competitors Like Adobe And Oracle

Jul 18, 2017 Business Insider

The marketing tech company Zeta Global has acquired the artificial intelligence startup Boomtrain. The deal is said to be valued between $35 and $40 million, according to people familiar with the matter.

Zeta Global Acquires Boomtrain To Bolster Its Machine Learning Tech

Jul 18, 2017 TechCrunch

Zeta Global, the marketing automation platform founded by David A. Steinberg and former Apple CEO John Sculley, today announced that it has acquired Boomtrain, a machine-learning centric marketing platform. Sources close to the company tell us that the price of the acquisition was between $35 million and $40 million. Boomtrain had raised a total of $14.77 million before today’s acquisition.

Zeta Global Buys Boomtrain To Make Its Marketing Cloud Smarter

Jul 18, 2017 Forbes

Zeta Interactive Corp. today said it's buying Boomtrain Inc., a marketing tech startup marketing that uses machine learning to send personalized notifications from brands to consumers.

Zeta Global Acquires Boomtrain To Boost Marketing With Machine Learning

Jul 18, 2017 VentureBeat

Zeta Global, a data-driven marketing company, has acquired email marketing firm Boomtrain to accelerate the creation of marketing powered by machine learning. New York-based Zeta Global raised $140 million earlier this year, and now it is spending some of that money to enhance its marketing cloud services. Boomtrain (which I used to send out my email newsletter) is a marketing technology platform that employs artificial intelligence to personalize messages across digital platforms.

Zeta Buys AI Startup Boomtrain To Boost Marketing Cloud

Jul 18, 2017 SiliconAngle

Hoping to add another crucial piece to its cloud marketing services, Zeta Interactive Corp. today said it's buying Boomtrain Inc., a five-year-old marketing technology startup marketing that uses machine learning to send personalized brand notifications to consumers.

Zeta Global Buys Boomtrain, Adding Machine Learning Mojo

Jul 18, 2017 AdExchanger

Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that works primarily with retailers and media companies.

Zeta Global Acquires MarTech Provider Boomtrain

Jul 18, 2017 CMSWire

Zeta Global, a New York City-based multichannel marketing campaign management solution provider, announced today its acquisition of machine learning-driven MarTech provider Boomtrain.

Zeta Global Acquires Boomtrain To Accelerate Roll-Out Of Its Machine Learning-Driven Marketing Cloud

Jul 18, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has acquired Boomtrain, a machine learning driven marketing technology platform that uses artificial intelligence to drive personalized messaging across all digital touchpoints.

David Steinberg Has His Second Unicorn With Zeta Global

Jun 06, 2017 Forbes

David Steinberg is a serial entrepreneur. In 1999, he founded Inphonic, a company that would reach a billion dollar valuation, and had a successful IPO. The company grew too quickly and with too much debt, and Steinberg resigned in 2007. He immediately got to work on his next venture, a data drive marketing company called XL Marketing Corporation, and he leveraged the good of his past ventures, including collaborating with former Pepsi and Apple CEO, John Scully, who had been a part of the founding team at Inphonic, while learning the lessons of the trying times. This time around, they would self-fund the company, and do something that was anathema with many start-ups, especially at that time: it would grow profitably.

Marketing Cloud Company Zeta Global Lands $140 Million In Funding

Apr 28, 2017 Crain's

Zeta Global, which launched in 2007 as Zeta Interactive, announced Thursday it has closed a Series F funding round of $140 million. Co-founded by former Apple CEO John Sculley, the Manhattan-based marketing analytics company plans to use the money to make acquisitions as it builds on its position as a major independent competitor of giants IBM, Salesforce, Oracle and Adobe.

Zeta Global Raises $140 Million For Its Marketing Cloud

Apr 27, 2017 Forbes

Zeta Global today said it raised $140 million in a large late-stage equity and debt funding round that appears to set up the marketing cloud company for an eventual initial public offering or acquisition.

John Sculley’s Marketing Software Startup Zeta Global Lands $140 Million

Apr 27, 2017 WSJ

Zeta Global, a marketing cloud software startup co-founded by legendary marketer John Sculley, has raised $140 million in a new round of private equity funding. The funding included $115 million in Series F equity and $25 million in debt from GPI Capital and GSO Capital Partners, the credit division of Blackstone. The equity portion valued the company at about $1.3 billion, according to a person familiar with the matter.

Marketing Tech Company Zeta Global Raises $140M At A $1.3B Valuation

Apr 27, 2017 TechCrunch

Zeta Global, the marketing tech company that has recently acquired the likes of eBay's enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. The round is a bit unusual in that it consists of $115 million in equity capital and $25 million in debt financing. It includes equity from GPI Capital (Global Partnership Investing), as well as funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of private equity firm Blackstone.

Marketing Start-Up Co-Founded By Ex-Apple CEO Raises $140 Million, Hints At Potential IPO

Apr 27, 2017 CNBC.com

Zeta Global, a marketing technology start-up that competes with the likes of Salesforce, has raised $140 million, the company announced Thursday, giving it a valuation of $1.3 billion, a source close to the company told CNBC.

Marketing Tech Company You’ve Never Heard Of Scores $140 Million

Apr 27, 2017 Fortune

Zeta Global, a company that specializes in marketing automation software, now has $140 million in new funding, including $25 million in debt financing, with which it plans to fund expansion.

Marketing Technology Firm Zeta Global Raises $140 Million To Take On Giants Like Salesforce And Oracle

Apr 27, 2017 AdWeek

Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds.

Data-Focused Marketing Tech Firm Zeta Global Raises $140 Million As It Mulls IPO

Apr 27, 2017 VentureBeat

Zeta Global, a data and analytics service for marketers, has raised a whopping $140 million in a Series F round of funding from GPI Capital and "funds sponsored by" Franklin Square Capital Partners and sub-advised by GSO Capital Partners, the credit arm of Blackstone.

Zeta Global Raises $140 Million - And Is Ready To Go Shopping

Apr 27, 2017 AdExchanger

Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone's GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said COO Steve Gerber.

Billion Dollar StartUp Raised $250 Million

Apr 27, 2017 Business Insider

On Thursday, Zeta Global, a company co-founded by David Steinberg and former Apple CEO John Sculley announced a $140 million round of financing - $115 million in equity capital and $25 million in debt financing. The nearly 10-year-old startup has now raised more than $250 million in total.

Zeta Global Raises $140 Million For Acquisitions

Apr 27, 2017 Seeking Alpha

Technology 'unicorn' Zeta Global (ZETA) has announced a large new funding round totaling $140 million, of which $115 million is new equity and $25 million is a debt facility.

Marketing Company Launched By Former Apple CEO Raises $140M

Apr 27, 2017 New York Business Journal

Marketing technology company Zeta Global has clinched $140 million from investors. The data-driven marketing technology innovator, known for competing with Salesforce (NYSE: CRM), secured $115 million in equity capital and $25 million in debt financing as part of a Series F financing round.

Marketing Tech Unicorn Zeta Raises $140 Million, Eyes More Acquisitions

Apr 27, 2017 SiliconAngle

Zeta Interactive Corp., which started as a recruiter of college applicants, nearly imploded when Congress withdrew student loan funding and reinvented itself as a marketing technology company, raised $140 million in a series F financing round that brings its total funding to $250 million.

Zeta Global Raises $140M To Power Its Marketing Cloud

Apr 27, 2017 MediaPost

Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company to either be acquired or go public.

Zeta Global Scores $140 Mln

Apr 27, 2017 PE Hub

New York City-based Zeta Global, a data-focused marketing tech firm, has secured $140 million in Series F financing. The investors were GPI Capital, funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP, the credit division of Blackstone. Credit Suisse was the placement agent and adviser to Zeta Global.

Zeta Global Raises $140 Million In New Funding From GPI Capital And Blackstone's GSO Capital Partners

Apr 27, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has secured $140 million ($115 million in equity capital and $25 million in debt financing) in its Series F financing round from GPI Capital (Global Partnership Investing) and funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of Blackstone (NYSE: BX). The latest round of funding marks the biggest raise in the Company's history. Since its inception, Zeta has raised more than $250 million in capital.

Zeta Global Hires Its First Chief Revenue Officer As It Eyes An IPO

Apr 10, 2017 TechCrunch

Zeta Global (previously known as Zeta Interactive) may not necessarily be a household name, but the marketing tech and analytics company, which was co-founded by former Apple CEO John Sculley, has a valuation of over $1 billion, is highly profitable (with revenue in 2016 growing about 40 percent over the $200 million it did in 2015), and has made its fair share of acquisitions recently. As the company announced today, it has now appointed Donald Steele as its first-ever chief revenue officer. This move comes less than two months after the company also hired a new CFO.

Zeta Global Appoints New Chief Revenue Officer

Apr 10, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Donald Steele as the company's first-ever Chief Revenue Officer. A legendary business development executive in the data-driven marketing industry, Mr. Steele will focus on generating new opportunities to support the company's accelerated growth plans for 2017.

Why British customers have an attitude problem when it comes to retail

Mar 30, 2017 MyCustomer.com

A study from Zeta Global in March drove home just how hard it is for retailers to satisfy their customers' expectations. Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, whilst nearly half (48%) of respondents considered their retail experience to be merely 'average'.

Nearly 75% of UK Internet Users Get Regular Emails from Retailers

Mar 20, 2017 eMarketer

Nearly three-quarters (74%) of UK internet users ages 18 and older surveyed by Zeta Global in January 2017 received information from retail brands via email over the past year. That gave email a response rate far higher than any other channel.

10 spellbinding digital marketing stats from this week

Mar 17, 2017 eConsultancy

According to a new report by Zeta Global, only 40% of UK shoppers think their favourite retailers provide a good or great customer experience.

Zeta Global Honored As #1 Enterprise Platform In The Ninth Annual Email Vendor Features & Functions Guide By Red Pill Email

Mar 13, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it scored the highest marks on the Enterprise Overall Scorecard in the ninth annual Email Vendor Features & Functions Guide by Red Pill Email. This distinction comes in the wake of recognition as a market leader by Gartner and The Relevancy Group over the past month.

Zeta Global Recognized By The Relevancy Group As Industry Leader For The Fourth Consecutive Year

Mar 02, 2017 PR Newswire

For the fourth year in a row, Relevancy cited Zeta's ability to deliver on its mission of practical innovation and client success. Zeta has been recognized as the number one ESP platform for the first time and is the recipient of two Gold Client Satisfaction awards in both Product Innovation and Omni-Channel Marketing for the third consecutive year.

Zeta Global Is Recognized As A Visionary By Gartner For The First Time

Feb 27, 2017 PR Newswire

"We believe that being recognized in the Gartner Magic Quadrant report is a big honor and believe it is an even bigger affirmation of the amazing work our team has done to build a next generation marketing technology platform," said David A. Steinberg, Zeta Global Co-Founder and CEO. "As we look to 2017, we will continue to invest in our platform to bring our clients a best-in-class solution that helps them win in the marketplace."

Zeta Global Becomes Gartner 'Visionary'

Feb 23, 2017 MediaPost.com

Steve Gerber, Zeta president and COO, believes the company moved into the "Visionary" category by building a people-based marketing business model with "pervasive personalization" technology that travels with the customer across its lifecycle with the brand.

Upstart Digital Marketing Hub Takes Aim At Sector Leaders

Feb 22, 2017 CFO.com

Zetal Global, a tiny fraction of its larger competitors' size, encounters challenges and opportunities in its quest to go public.

How CIO-CMO Partnerships Leverage Omni-Channel Marketing Strategy To Drive Business Value

Feb 21, 2017 CIO.com

Zeta Global CIO discusses how Omni-Channel marketing strategy creates customer loyalty.

Zeta Global Prepares For Potential IPO

Feb 06, 2017 Wall Street Journal

Many tech companies are shying away from the public markets, but some are finding they have little choice: their clients demand a listing. That's the case with big data analytics company Zeta Global Inc., which is mulling an initial public offering as soon as this year, said David Steinberg, the company's co-founder.

DAS On NBC's "Today Show" Talking About The Best (And Worst) Super Bowl Ads

Feb 06, 2017 USA Today

Charisse Jones of USA Today Network and David Steinberg, CEO of Zeta Global, join TODAY to reveal which Super Bowl ads ranked highest on USA Today's annual ad meter.

Zeta Global Appoints New Chief Financial Officer

Feb 06, 2017 PR Newswire

Zeta Global, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Jarrod Yahes as the company's new Chief Financial Officer.

12 Top Tech Leaders To Watch In 2017

Jan 19, 2017 Inc.com

Former Apple and Pepsi CEO John Sculley and David Steinberg have become darlings of the marketing tech world, creating a business that provides analytics-driven platform that can also both see the customer's life-cycle, measure ROI and understand your audience for intelligent marketing across the board. The company remains profitable, and made over $300 million in revenue the last year. Considering the cutthroat nature of the business, marketing tech leaders should pay real attention to Sculley and Steinberg as Zeta continues to grow.

Q4 E-Commerce Study Reveals U.S. Consumers Are Using Email More Than Ever This Holiday Shopping Season

Dec 19, 2016 PR Newswire

Study from Zeta Global and Relevancy Group shows one-third of consumers will shop almost exclusively online this holiday season.

Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry

Nov 18, 2016 Forbes

Zeta Global has its third name in ten years - and you still probably don't know what it is. But David Steinberg has 300 million reasons not to mind as his software company continues to grow and buy up smaller rivals.

Zeta Global Has Worldwide Ambitions But An IPO Will Wait

Oct 20, 2016 Seeking Alpha

In September 2016, privately held tech "unicorn" Zeta Global (Private: ZETA) raised $45 million in late stage debt mezzanine funding, apparently to acquire Acxiom Impact's email marketing business.

Zeta Interactive Rebrands As Zeta Global, Culminating Year Of Massive Growth And Broadened Focus

Oct 18, 2016 PR Newswire

Zeta Global, formerly known as Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has completed its company rebrand and transformation.

Ex-Apple CEO's Zeta Interactive Raises $45 Million

Sep 01, 2016 CNBC

Zeta Interactive, the digital marketing technology company co-founded by ex-Apple CEO John Sculley, has just raised $45 million to fund the recent acquisition of Acxiom's e-mail marketing software.

Zeta Interactive Acquires Acxiom Impact For Over $50M

Aug 04, 2016 TechCrunch

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom's marketing automation solution for enterprise marketers.

Trying To Integrate Data Science And Creative Design? 4 Things Modern CMOs Should Consider

Sep 05, 2017 Adweek

Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.

Becoming a more digitally mature email marketer

Jul 24, 2017 Retail Briefing

The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more "personal shopper" approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.

Five ways to effectively incentivise customers to share data

Jul 20, 2017 MyCustomer.com

Customers are becoming less sensitive to data sharing as they see the benefits, recent research showed 56% of UK shoppers would be willing to share their data in return for discounts or rewards relevant to their needs. But, 60% also said that retailers provided either an average or poor customer experience, clearly there is a long way to go before the customer is completely understood. Retailers can promote data sharing by following 5 key guidelines outlined in the article. The application of data provides a huge opportunity for retailers to achieve repeat, valued custom.

What are the Hallmarks of a Good Retailer-Customer Relationship?

Jun 29, 2017 Digital Marketing Magazine

The customer now has the upper hand when it comes to retail and as a result it is imperative that retailers meet the needs of customers so a valuable relationship can be attained. In a recent survey, only 20% of 3,000 UK consumers believed retailers accurately anticipated their needs. By applying data to build a Single Customer View, a more personal experience can be provided by retailers, both small and large. This will build a stronger relationship between retailers and customers, which will be reflected in ROI.

Zeta Global CIO Jeffry Nimeroff Believes 'The Data Will Pull You Forward'

May 11, 2017 CMO.com

CMO.com recently caught up with Nimeroff to hear how CIOs are thinking about marketing data, science vs. art, machine learning, and all things technology-related. Read on for a very interesting and unique view from across the aisle in the C-suite.

The Disruption Of The Smart Data Ecosystem

May 03, 2017 LinkedIn

Over the course of a year, many headlines will arise presenting the latest and greatest disruptive technology poised to take us forward or take over. Some become immediately and wildly pervasive, while others are more fantasy than reality. From the promise and peril of hacking and Artificial Intelligence (AI) to the ubiquity of drones and the Internet of Things (IoT), we are in an era of almost daily disruption.

One On One: Zeta Can Compete Everywhere, Says Jeffry Nimeroff

Apr 19, 2017 DMNews.com

Dr Jeffry Nimeroff, CIO of Zeta Global, explains how the ... is now competing throughout the marketing eco-system, from data to execution. He also has some telling comments on AI, and on how CMOs and CIOs need to partner to make the most of marketing technology.

How Machine Learning Will Be Used For Marketing In 2017

Mar 10, 2017 Forbes

In [Dr. Jeffry Nimeroff's] 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in the 2000s and now applying machine learning to big data to find actionable insights in real time, [he has] seen the convergence of machine learning and marketing firsthand.

Entrepreneurs Who Do This Are The Most Likely To Fail

Feb 06, 2017 Fortune.com

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America's startup scene contribute answers to timely questions about entrepreneurship and careers. Today's answer to the question "What must every entrepreneur know about startup success?" is written by David Steinberg, co-founder and CEO of Zeta Global.

Short-term gain, long-term pain: The danger of short-termism in marketing strategies

Dec 13, 2016 Netimperative

We live in an increasingly immediate world - and we're seeing a similar mindset taking hold in the marketing world. But marketers need to acknowledge that not every situation can turn into immediate revenue. Zeta's Rupert Harrison investigates the dangers of short-termism for NetImperative.

Perfecting post-purchase engagement

Nov 25, 2016 RetailWeek

Today, there is just as much emphasis placed on perfecting post-purchase engagement as there is on getting a customer to click confirm. How can brands keep clients happy after purchasing to keep them coming back for more? Read on to find out how Zeta helps its clients IKEA and Shop Direct manage the post-purchase journey for Retail Week

How marketers can demystify the use of data

Nov 16, 2016 Bdaily

Data now drives the way we do business - but the ability to make effective use of it is being threatened by a real lack of consumer trust in how businesses use customer insights. Zeta's Jill Brittlebank investigates how brands can demystify the use of data and win back consumer trust.

Get on board for the full mobile journey

Oct 30, 2016 Raconteur

Apps such as Uber, Deliveroo and Monzo Bank are trail-blazing a new "mobile-first" model, managing the full customer life cycle purely through mobile. Zeta's Marise Treseder looks at the benefits and opportunities for businesses in Raconteur. (page 5)

Three must-dos for travel brands to make marketing mobile

Oct 21, 2016 Travolution

The average UK consumer now spends over four hours looking for the right holiday deal on at least eight different websites. Much of this research will be done on-the-go – so how can travel brands capitalise on the lucrative mobile marketing opportunity? Zeta's Marta Sloma investigates for Travolution.

Lush, first direct and Amazon top customer experience brand list - but why?

Sep 23, 2016 Marketing Tech News

KPMG Nunwood's 7th Customer Experience Analysis report has just been released, and benchmarks the top 100 UK brands for customer experience. On Marketing Tech News, Marise Treseder, Head of Marketing at Zeta Interactive, looks at what businesses can do to improve the customer journey.

The New Dynamics of Loyalty in a Data-Driven Age

Sep 21, 2016 Digital Marketing Magazine

Today's consumers are keeping brands on their toes, and are making businesses work harder than ever keep them coming back for more. Zeta's Juliet Schuler looks at how brands are navigating the new loyalty landscape.

Does Brand Loyalty Have A Future?

Sep 20, 2016 Figaro Digital

"Brand loyalty is very much alive and kicking - but just differently": read on to hear Zeta's Jill Brittlebank's insights on brand loyalty and all things CRM.

Optimising Organisational Structure for a Truly Customer-Centric Approach

Sep 06, 2016 Digital Marketing Magazine

Company structure no longer reflects the realities of today's customer journey, and can result in endless emails, miscommunication and a breakdown in valuable insights. Zeta's Marise Treseder looks at how dismantling internal silos between marketing teams can create a more holistic and effective approach to their campaigns.

Why you should start Christmas email marketing prep now

Sep 05, 2016 Marketing Tech News

For forward-thinking marketing professionals, the Christmas countdown is in full swing. In the second of our festive marketing articles, Zeta's Jill Brittlebank outlines more tips for brands hoping to break through 2016's peak inbox clutter.

10 key challenges facing CRM marketers

Aug 16, 2016 Econsultancy

As marketing channels allow for increasingly sophisticated targeting and content delivery, customer relationship management is more complex than ever. What are the current challenges facing CRM marketers, and how can they respond to them? Zeta's Jill Brittlebank sat down with Ben Davis from Econsultancy to discuss.

Industry views: Pokemon Go and the privacy of user data

Aug 03, 2016 Mobile Ecosystem Forum

Pokemon Go has been a phenomenal success. Almost overnight the game has captured more active users than Twitter. At the same time the game makers, Niantic, are increasingly coming under fire around privacy concerns re the user data that the game is hoarding – including location. Niantic's privacy policy notes that it may share aggregated information and non-identifying information with third parties for research and analysis, demographic profiling and other similar purposes.

Pokémon Geo-targeting: Want to Catch 'em All? Retailers Do Too

Jul 25, 2016 Digital Doughnut

Pokémon Go is to introduce "sponsored locations" on its virtual map, letting brands cash in on this summer's hottest app. Whether through Pokemon Go or more traditional avenues, it's clear businesses everywhere are keen to tap into location-based marketing. Zeta's Rupert Harrison looks at the opportunities both on and off the game, and how retailers can catch 'em all.

Tesco Mobile Xtras: the ultimate data value exchange?

Jul 12, 2016 Fourth Source

Earlier this month, Tesco Mobile unveiled an innovative new advertising model. From the 9th of July, customers will be able to shave money off their phone bills in return for them agreeing to view advertising on their home screen. With mobile paving the way for brands to take their relationships with customers to the next level, Zeta's Marise Treseder, considers how businesses can use the "data value exchange" to inform cross-channel customer journeys.

Tesco Mobile Xtras: It's All About The Give-And-Take

Jun 07, 2016 Figaro Digital

Marise Treseder, Head of Marketing at Zeta, looks at Tesco Mobile UK's new advertising model and considers how brands can capitalise on mobile insights to improve the customer journey.

Zeta in the News

Artificial intelligence will probably cure cancer: Zeta Global CEO

Oct 10, 2017 Fox Business

Zeta Global co-founder John Sculley and Zeta Global CEO David Steinberg weighed in on why artificial intelligence will play a key role in the future of technology.

Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems

Sep 25, 2017 eMarketer

Retailers pull out all the stops for the holiday season, when consumers open their wallets wide and increase their spend on all types of items. But retailers have gotten into the habit of relying on that six-week push to make up for any rough patches throughout the year, and that's a mistake, according to Sean Wilkins, vice president of strategy at data and analytics company Zeta Global. He spoke with eMarketer's Tricia Carr about how retailers can differentiate themselves during the holidays and why they can benefit from breaking out of the seasonal retail cycle.

How Data And AI Drives Advertising

Sep 05, 2017 Forbes

You won't want to miss this interview with serial entrepreneur David Steinberg, CEO of Zeta Global, on his approach to data driven and AI informed advertising. Steinberg has a laser focused view on the marketing tech space and shares some terrific insights. After speaking with him it's clear that few people understand the space as well as he does!

Zeta Global Creates People-Based Programmatic Offering In Strategic Partnership With AppNexus

Jul 31, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose machine learning-powered Marketing Cloud helps leading brands acquire, retain and grow customer relationships, announced today that it is entering a strategic partnership with AppNexus, the world's leading independent advertising technology company.

Zeta Global, AppNexus Partner For Personalized Omnichannel Marketing

Jul 31, 2017 MediaPost

Zeta Global is zeroing in on the Holy Grail of marketing: one-to-one personalization. Zeta announced on Monday a strategic partnership with AppNexus to merge the latter's programmatic advertising technology into ZetaHub, Zeta's marketing cloud.

Zeta Global Acquires Boomtrain

Jul 20, 2017 MediaPost

Zeta Global announced the acquisition of Boomtrain for an undisclosed price on Tuesday, adding Boomtrain's machine-learning platform to Zeta's Software-as-a-Service (SaaS) marketing cloud. This marks Zeta's first acquisition since raising a late-stage equity and debt funding of $140 million in April, and the company's tenth acquisition in as many years.

If You Want To Know What's Next In Big Data, Ask A Company That Seized $140M To Up The Ante

Jul 20, 2017 Forbes

There's been a bit of a resurgent buzz in the tech industry around Zeta Global due to a recent infusion of new capital. The big data and analytics company founded by Martech veteran and serial entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola uses the power of people-based marketing to leverage analytics and machine learning to create omni-channel conversations between brands and their customers.

Zeta Global Acquires Boomtrain For Personalization Technologies

Jul 19, 2017 Seeking Alpha

Advertising technology 'unicorn Zeta Global (ZETA) has acquired mobile messaging personalization company Boomtrain for an undisclosed amount. Boomtrain has developed machine learning- and AI-driven marketing system for brand marketers to more effectively manage their messaging campaigns with consumers. Zeta is executing on its business plan of smartly acquiring the technologies to power its cloud-based suite of digital marketing solutions.

Zeta Global Buys Boomtrain To Fortify Its Machine Learning Stack

Jul 19, 2017 Martech Advisor

Zeta Global, a New York City-based analytics and big data company, has announced that it has acquired Boomtrain, a provider of martech solutions driven by machine learning. This acquisition comes three months after Zeta Global raised a sum of $140 million in a Series F funding. The monetary details of the acquisition remain undisclosed. Boomtrain, a San Francisco-based startup, provides personalized messaging for email and mobile leveraging predictive algorithms and machine learning. According to Steve Gerber, COO, Zeta Global, machine learning is taking marketing technology to another level and the company has been an early bird of adopting the same with various products and patents.

A $1.3 Billion Tech Upstart Struck A Deal To 'Leapfrog' Competitors Like Adobe And Oracle

Jul 18, 2017 Business Insider

The marketing tech company Zeta Global has acquired the artificial intelligence startup Boomtrain. The deal is said to be valued between $35 and $40 million, according to people familiar with the matter.

Zeta Global Acquires Boomtrain To Bolster Its Machine Learning Tech

Jul 18, 2017 TechCrunch

Zeta Global, the marketing automation platform founded by David A. Steinberg and former Apple CEO John Sculley, today announced that it has acquired Boomtrain, a machine-learning centric marketing platform. Sources close to the company tell us that the price of the acquisition was between $35 million and $40 million. Boomtrain had raised a total of $14.77 million before today’s acquisition.

Zeta Global Buys Boomtrain To Make Its Marketing Cloud Smarter

Jul 18, 2017 Forbes

Zeta Interactive Corp. today said it's buying Boomtrain Inc., a marketing tech startup marketing that uses machine learning to send personalized notifications from brands to consumers.

Zeta Global Acquires Boomtrain To Boost Marketing With Machine Learning

Jul 18, 2017 VentureBeat

Zeta Global, a data-driven marketing company, has acquired email marketing firm Boomtrain to accelerate the creation of marketing powered by machine learning. New York-based Zeta Global raised $140 million earlier this year, and now it is spending some of that money to enhance its marketing cloud services. Boomtrain (which I used to send out my email newsletter) is a marketing technology platform that employs artificial intelligence to personalize messages across digital platforms.

Zeta Buys AI Startup Boomtrain To Boost Marketing Cloud

Jul 18, 2017 SiliconAngle

Hoping to add another crucial piece to its cloud marketing services, Zeta Interactive Corp. today said it's buying Boomtrain Inc., a five-year-old marketing technology startup marketing that uses machine learning to send personalized brand notifications to consumers.

Zeta Global Buys Boomtrain, Adding Machine Learning Mojo

Jul 18, 2017 AdExchanger

Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that works primarily with retailers and media companies.

Zeta Global Acquires MarTech Provider Boomtrain

Jul 18, 2017 CMSWire

Zeta Global, a New York City-based multichannel marketing campaign management solution provider, announced today its acquisition of machine learning-driven MarTech provider Boomtrain.

Zeta Global Acquires Boomtrain To Accelerate Roll-Out Of Its Machine Learning-Driven Marketing Cloud

Jul 18, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has acquired Boomtrain, a machine learning driven marketing technology platform that uses artificial intelligence to drive personalized messaging across all digital touchpoints.

David Steinberg Has His Second Unicorn With Zeta Global

Jun 06, 2017 Forbes

David Steinberg is a serial entrepreneur. In 1999, he founded Inphonic, a company that would reach a billion dollar valuation, and had a successful IPO. The company grew too quickly and with too much debt, and Steinberg resigned in 2007. He immediately got to work on his next venture, a data drive marketing company called XL Marketing Corporation, and he leveraged the good of his past ventures, including collaborating with former Pepsi and Apple CEO, John Scully, who had been a part of the founding team at Inphonic, while learning the lessons of the trying times. This time around, they would self-fund the company, and do something that was anathema with many start-ups, especially at that time: it would grow profitably.

Marketing Cloud Company Zeta Global Lands $140 Million In Funding

Apr 28, 2017 Crain's

Zeta Global, which launched in 2007 as Zeta Interactive, announced Thursday it has closed a Series F funding round of $140 million. Co-founded by former Apple CEO John Sculley, the Manhattan-based marketing analytics company plans to use the money to make acquisitions as it builds on its position as a major independent competitor of giants IBM, Salesforce, Oracle and Adobe.

Zeta Global Raises $140 Million For Its Marketing Cloud

Apr 27, 2017 Forbes

Zeta Global today said it raised $140 million in a large late-stage equity and debt funding round that appears to set up the marketing cloud company for an eventual initial public offering or acquisition.

John Sculley’s Marketing Software Startup Zeta Global Lands $140 Million

Apr 27, 2017 WSJ

Zeta Global, a marketing cloud software startup co-founded by legendary marketer John Sculley, has raised $140 million in a new round of private equity funding. The funding included $115 million in Series F equity and $25 million in debt from GPI Capital and GSO Capital Partners, the credit division of Blackstone. The equity portion valued the company at about $1.3 billion, according to a person familiar with the matter.

Marketing Tech Company Zeta Global Raises $140M At A $1.3B Valuation

Apr 27, 2017 TechCrunch

Zeta Global, the marketing tech company that has recently acquired the likes of eBay's enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. The round is a bit unusual in that it consists of $115 million in equity capital and $25 million in debt financing. It includes equity from GPI Capital (Global Partnership Investing), as well as funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of private equity firm Blackstone.

Marketing Start-Up Co-Founded By Ex-Apple CEO Raises $140 Million, Hints At Potential IPO

Apr 27, 2017 CNBC.com

Zeta Global, a marketing technology start-up that competes with the likes of Salesforce, has raised $140 million, the company announced Thursday, giving it a valuation of $1.3 billion, a source close to the company told CNBC.

Marketing Tech Company You’ve Never Heard Of Scores $140 Million

Apr 27, 2017 Fortune

Zeta Global, a company that specializes in marketing automation software, now has $140 million in new funding, including $25 million in debt financing, with which it plans to fund expansion.

Marketing Technology Firm Zeta Global Raises $140 Million To Take On Giants Like Salesforce And Oracle

Apr 27, 2017 AdWeek

Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds.

Data-Focused Marketing Tech Firm Zeta Global Raises $140 Million As It Mulls IPO

Apr 27, 2017 VentureBeat

Zeta Global, a data and analytics service for marketers, has raised a whopping $140 million in a Series F round of funding from GPI Capital and "funds sponsored by" Franklin Square Capital Partners and sub-advised by GSO Capital Partners, the credit arm of Blackstone.

Zeta Global Raises $140 Million - And Is Ready To Go Shopping

Apr 27, 2017 AdExchanger

Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone's GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said COO Steve Gerber.

Billion Dollar StartUp Raised $250 Million

Apr 27, 2017 Business Insider

On Thursday, Zeta Global, a company co-founded by David Steinberg and former Apple CEO John Sculley announced a $140 million round of financing - $115 million in equity capital and $25 million in debt financing. The nearly 10-year-old startup has now raised more than $250 million in total.

Zeta Global Raises $140 Million For Acquisitions

Apr 27, 2017 Seeking Alpha

Technology 'unicorn' Zeta Global (ZETA) has announced a large new funding round totaling $140 million, of which $115 million is new equity and $25 million is a debt facility.

Marketing Company Launched By Former Apple CEO Raises $140M

Apr 27, 2017 New York Business Journal

Marketing technology company Zeta Global has clinched $140 million from investors. The data-driven marketing technology innovator, known for competing with Salesforce (NYSE: CRM), secured $115 million in equity capital and $25 million in debt financing as part of a Series F financing round.

Marketing Tech Unicorn Zeta Raises $140 Million, Eyes More Acquisitions

Apr 27, 2017 SiliconAngle

Zeta Interactive Corp., which started as a recruiter of college applicants, nearly imploded when Congress withdrew student loan funding and reinvented itself as a marketing technology company, raised $140 million in a series F financing round that brings its total funding to $250 million.

Zeta Global Raises $140M To Power Its Marketing Cloud

Apr 27, 2017 MediaPost

Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company to either be acquired or go public.

Zeta Global Scores $140 Mln

Apr 27, 2017 PE Hub

New York City-based Zeta Global, a data-focused marketing tech firm, has secured $140 million in Series F financing. The investors were GPI Capital, funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP, the credit division of Blackstone. Credit Suisse was the placement agent and adviser to Zeta Global.

Zeta Global Raises $140 Million In New Funding From GPI Capital And Blackstone's GSO Capital Partners

Apr 27, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has secured $140 million ($115 million in equity capital and $25 million in debt financing) in its Series F financing round from GPI Capital (Global Partnership Investing) and funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of Blackstone (NYSE: BX). The latest round of funding marks the biggest raise in the Company's history. Since its inception, Zeta has raised more than $250 million in capital.

Zeta Global Hires Its First Chief Revenue Officer As It Eyes An IPO

Apr 10, 2017 TechCrunch

Zeta Global (previously known as Zeta Interactive) may not necessarily be a household name, but the marketing tech and analytics company, which was co-founded by former Apple CEO John Sculley, has a valuation of over $1 billion, is highly profitable (with revenue in 2016 growing about 40 percent over the $200 million it did in 2015), and has made its fair share of acquisitions recently. As the company announced today, it has now appointed Donald Steele as its first-ever chief revenue officer. This move comes less than two months after the company also hired a new CFO.

Zeta Global Appoints New Chief Revenue Officer

Apr 10, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Donald Steele as the company's first-ever Chief Revenue Officer. A legendary business development executive in the data-driven marketing industry, Mr. Steele will focus on generating new opportunities to support the company's accelerated growth plans for 2017.

Why British customers have an attitude problem when it comes to retail

Mar 30, 2017 MyCustomer.com

A study from Zeta Global in March drove home just how hard it is for retailers to satisfy their customers' expectations. Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, whilst nearly half (48%) of respondents considered their retail experience to be merely 'average'.

Nearly 75% of UK Internet Users Get Regular Emails from Retailers

Mar 20, 2017 eMarketer

Nearly three-quarters (74%) of UK internet users ages 18 and older surveyed by Zeta Global in January 2017 received information from retail brands via email over the past year. That gave email a response rate far higher than any other channel.

10 spellbinding digital marketing stats from this week

Mar 17, 2017 eConsultancy

According to a new report by Zeta Global, only 40% of UK shoppers think their favourite retailers provide a good or great customer experience.

Zeta Global Honored As #1 Enterprise Platform In The Ninth Annual Email Vendor Features & Functions Guide By Red Pill Email

Mar 13, 2017 PR Newswire

Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it scored the highest marks on the Enterprise Overall Scorecard in the ninth annual Email Vendor Features & Functions Guide by Red Pill Email. This distinction comes in the wake of recognition as a market leader by Gartner and The Relevancy Group over the past month.

Zeta Global Recognized By The Relevancy Group As Industry Leader For The Fourth Consecutive Year

Mar 02, 2017 PR Newswire

For the fourth year in a row, Relevancy cited Zeta's ability to deliver on its mission of practical innovation and client success. Zeta has been recognized as the number one ESP platform for the first time and is the recipient of two Gold Client Satisfaction awards in both Product Innovation and Omni-Channel Marketing for the third consecutive year.

Zeta Global Is Recognized As A Visionary By Gartner For The First Time

Feb 27, 2017 PR Newswire

"We believe that being recognized in the Gartner Magic Quadrant report is a big honor and believe it is an even bigger affirmation of the amazing work our team has done to build a next generation marketing technology platform," said David A. Steinberg, Zeta Global Co-Founder and CEO. "As we look to 2017, we will continue to invest in our platform to bring our clients a best-in-class solution that helps them win in the marketplace."

Zeta Global Becomes Gartner 'Visionary'

Feb 23, 2017 MediaPost.com

Steve Gerber, Zeta president and COO, believes the company moved into the "Visionary" category by building a people-based marketing business model with "pervasive personalization" technology that travels with the customer across its lifecycle with the brand.

Upstart Digital Marketing Hub Takes Aim At Sector Leaders

Feb 22, 2017 CFO.com

Zetal Global, a tiny fraction of its larger competitors' size, encounters challenges and opportunities in its quest to go public.

How CIO-CMO Partnerships Leverage Omni-Channel Marketing Strategy To Drive Business Value

Feb 21, 2017 CIO.com

Zeta Global CIO discusses how Omni-Channel marketing strategy creates customer loyalty.

Zeta Global Prepares For Potential IPO

Feb 06, 2017 Wall Street Journal

Many tech companies are shying away from the public markets, but some are finding they have little choice: their clients demand a listing. That's the case with big data analytics company Zeta Global Inc., which is mulling an initial public offering as soon as this year, said David Steinberg, the company's co-founder.

DAS On NBC's "Today Show" Talking About The Best (And Worst) Super Bowl Ads

Feb 06, 2017 USA Today

Charisse Jones of USA Today Network and David Steinberg, CEO of Zeta Global, join TODAY to reveal which Super Bowl ads ranked highest on USA Today's annual ad meter.

Zeta Global Appoints New Chief Financial Officer

Feb 06, 2017 PR Newswire

Zeta Global, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, is proud to announce the appointment of Jarrod Yahes as the company's new Chief Financial Officer.

12 Top Tech Leaders To Watch In 2017

Jan 19, 2017 Inc.com

Former Apple and Pepsi CEO John Sculley and David Steinberg have become darlings of the marketing tech world, creating a business that provides analytics-driven platform that can also both see the customer's life-cycle, measure ROI and understand your audience for intelligent marketing across the board. The company remains profitable, and made over $300 million in revenue the last year. Considering the cutthroat nature of the business, marketing tech leaders should pay real attention to Sculley and Steinberg as Zeta continues to grow.

Q4 E-Commerce Study Reveals U.S. Consumers Are Using Email More Than Ever This Holiday Shopping Season

Dec 19, 2016 PR Newswire

Study from Zeta Global and Relevancy Group shows one-third of consumers will shop almost exclusively online this holiday season.

Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry

Nov 18, 2016 Forbes

Zeta Global has its third name in ten years - and you still probably don't know what it is. But David Steinberg has 300 million reasons not to mind as his software company continues to grow and buy up smaller rivals.

Zeta Global Has Worldwide Ambitions But An IPO Will Wait

Oct 20, 2016 Seeking Alpha

In September 2016, privately held tech "unicorn" Zeta Global (Private: ZETA) raised $45 million in late stage debt mezzanine funding, apparently to acquire Acxiom Impact's email marketing business.

Zeta Interactive Rebrands As Zeta Global, Culminating Year Of Massive Growth And Broadened Focus

Oct 18, 2016 PR Newswire

Zeta Global, formerly known as Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has completed its company rebrand and transformation.

Ex-Apple CEO's Zeta Interactive Raises $45 Million

Sep 01, 2016 CNBC

Zeta Interactive, the digital marketing technology company co-founded by ex-Apple CEO John Sculley, has just raised $45 million to fund the recent acquisition of Acxiom's e-mail marketing software.

Zeta Interactive Acquires Acxiom Impact For Over $50M

Aug 04, 2016 TechCrunch

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom's marketing automation solution for enterprise marketers.

Thought Leadership

Trying To Integrate Data Science And Creative Design? 4 Things Modern CMOs Should Consider

Sep 05, 2017 Adweek

Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.

Becoming a more digitally mature email marketer

Jul 24, 2017 Retail Briefing

The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more "personal shopper" approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.

Five ways to effectively incentivise customers to share data

Jul 20, 2017 MyCustomer.com

Customers are becoming less sensitive to data sharing as they see the benefits, recent research showed 56% of UK shoppers would be willing to share their data in return for discounts or rewards relevant to their needs. But, 60% also said that retailers provided either an average or poor customer experience, clearly there is a long way to go before the customer is completely understood. Retailers can promote data sharing by following 5 key guidelines outlined in the article. The application of data provides a huge opportunity for retailers to achieve repeat, valued custom.

What are the Hallmarks of a Good Retailer-Customer Relationship?

Jun 29, 2017 Digital Marketing Magazine

The customer now has the upper hand when it comes to retail and as a result it is imperative that retailers meet the needs of customers so a valuable relationship can be attained. In a recent survey, only 20% of 3,000 UK consumers believed retailers accurately anticipated their needs. By applying data to build a Single Customer View, a more personal experience can be provided by retailers, both small and large. This will build a stronger relationship between retailers and customers, which will be reflected in ROI.

Zeta Global CIO Jeffry Nimeroff Believes 'The Data Will Pull You Forward'

May 11, 2017 CMO.com

CMO.com recently caught up with Nimeroff to hear how CIOs are thinking about marketing data, science vs. art, machine learning, and all things technology-related. Read on for a very interesting and unique view from across the aisle in the C-suite.

The Disruption Of The Smart Data Ecosystem

May 03, 2017 LinkedIn

Over the course of a year, many headlines will arise presenting the latest and greatest disruptive technology poised to take us forward or take over. Some become immediately and wildly pervasive, while others are more fantasy than reality. From the promise and peril of hacking and Artificial Intelligence (AI) to the ubiquity of drones and the Internet of Things (IoT), we are in an era of almost daily disruption.

One On One: Zeta Can Compete Everywhere, Says Jeffry Nimeroff

Apr 19, 2017 DMNews.com

Dr Jeffry Nimeroff, CIO of Zeta Global, explains how the ... is now competing throughout the marketing eco-system, from data to execution. He also has some telling comments on AI, and on how CMOs and CIOs need to partner to make the most of marketing technology.

How Machine Learning Will Be Used For Marketing In 2017

Mar 10, 2017 Forbes

In [Dr. Jeffry Nimeroff's] 25 years of working with large datasets, from developing early machine learning algorithms for multimedia systems in the 1990s to optimizing the email marketing infrastructure at GSI Commerce in the 2000s and now applying machine learning to big data to find actionable insights in real time, [he has] seen the convergence of machine learning and marketing firsthand.

Entrepreneurs Who Do This Are The Most Likely To Fail

Feb 06, 2017 Fortune.com

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America's startup scene contribute answers to timely questions about entrepreneurship and careers. Today's answer to the question "What must every entrepreneur know about startup success?" is written by David Steinberg, co-founder and CEO of Zeta Global.

Short-term gain, long-term pain: The danger of short-termism in marketing strategies

Dec 13, 2016 Netimperative

We live in an increasingly immediate world - and we're seeing a similar mindset taking hold in the marketing world. But marketers need to acknowledge that not every situation can turn into immediate revenue. Zeta's Rupert Harrison investigates the dangers of short-termism for NetImperative.

Perfecting post-purchase engagement

Nov 25, 2016 RetailWeek

Today, there is just as much emphasis placed on perfecting post-purchase engagement as there is on getting a customer to click confirm. How can brands keep clients happy after purchasing to keep them coming back for more? Read on to find out how Zeta helps its clients IKEA and Shop Direct manage the post-purchase journey for Retail Week

How marketers can demystify the use of data

Nov 16, 2016 Bdaily

Data now drives the way we do business - but the ability to make effective use of it is being threatened by a real lack of consumer trust in how businesses use customer insights. Zeta's Jill Brittlebank investigates how brands can demystify the use of data and win back consumer trust.

Get on board for the full mobile journey

Oct 30, 2016 Raconteur

Apps such as Uber, Deliveroo and Monzo Bank are trail-blazing a new "mobile-first" model, managing the full customer life cycle purely through mobile. Zeta's Marise Treseder looks at the benefits and opportunities for businesses in Raconteur. (page 5)

Three must-dos for travel brands to make marketing mobile

Oct 21, 2016 Travolution

The average UK consumer now spends over four hours looking for the right holiday deal on at least eight different websites. Much of this research will be done on-the-go – so how can travel brands capitalise on the lucrative mobile marketing opportunity? Zeta's Marta Sloma investigates for Travolution.

Lush, first direct and Amazon top customer experience brand list - but why?

Sep 23, 2016 Marketing Tech News

KPMG Nunwood's 7th Customer Experience Analysis report has just been released, and benchmarks the top 100 UK brands for customer experience. On Marketing Tech News, Marise Treseder, Head of Marketing at Zeta Interactive, looks at what businesses can do to improve the customer journey.

The New Dynamics of Loyalty in a Data-Driven Age

Sep 21, 2016 Digital Marketing Magazine

Today's consumers are keeping brands on their toes, and are making businesses work harder than ever keep them coming back for more. Zeta's Juliet Schuler looks at how brands are navigating the new loyalty landscape.

Does Brand Loyalty Have A Future?

Sep 20, 2016 Figaro Digital

"Brand loyalty is very much alive and kicking - but just differently": read on to hear Zeta's Jill Brittlebank's insights on brand loyalty and all things CRM.

Optimising Organisational Structure for a Truly Customer-Centric Approach

Sep 06, 2016 Digital Marketing Magazine

Company structure no longer reflects the realities of today's customer journey, and can result in endless emails, miscommunication and a breakdown in valuable insights. Zeta's Marise Treseder looks at how dismantling internal silos between marketing teams can create a more holistic and effective approach to their campaigns.

Why you should start Christmas email marketing prep now

Sep 05, 2016 Marketing Tech News

For forward-thinking marketing professionals, the Christmas countdown is in full swing. In the second of our festive marketing articles, Zeta's Jill Brittlebank outlines more tips for brands hoping to break through 2016's peak inbox clutter.

10 key challenges facing CRM marketers

Aug 16, 2016 Econsultancy

As marketing channels allow for increasingly sophisticated targeting and content delivery, customer relationship management is more complex than ever. What are the current challenges facing CRM marketers, and how can they respond to them? Zeta's Jill Brittlebank sat down with Ben Davis from Econsultancy to discuss.

Industry views: Pokemon Go and the privacy of user data

Aug 03, 2016 Mobile Ecosystem Forum

Pokemon Go has been a phenomenal success. Almost overnight the game has captured more active users than Twitter. At the same time the game makers, Niantic, are increasingly coming under fire around privacy concerns re the user data that the game is hoarding – including location. Niantic's privacy policy notes that it may share aggregated information and non-identifying information with third parties for research and analysis, demographic profiling and other similar purposes.

Pokémon Geo-targeting: Want to Catch 'em All? Retailers Do Too

Jul 25, 2016 Digital Doughnut

Pokémon Go is to introduce "sponsored locations" on its virtual map, letting brands cash in on this summer's hottest app. Whether through Pokemon Go or more traditional avenues, it's clear businesses everywhere are keen to tap into location-based marketing. Zeta's Rupert Harrison looks at the opportunities both on and off the game, and how retailers can catch 'em all.

Tesco Mobile Xtras: the ultimate data value exchange?

Jul 12, 2016 Fourth Source

Earlier this month, Tesco Mobile unveiled an innovative new advertising model. From the 9th of July, customers will be able to shave money off their phone bills in return for them agreeing to view advertising on their home screen. With mobile paving the way for brands to take their relationships with customers to the next level, Zeta's Marise Treseder, considers how businesses can use the "data value exchange" to inform cross-channel customer journeys.

Tesco Mobile Xtras: It's All About The Give-And-Take

Jun 07, 2016 Figaro Digital

Marise Treseder, Head of Marketing at Zeta, looks at Tesco Mobile UK's new advertising model and considers how brands can capitalise on mobile insights to improve the customer journey.