Email Marketing
By their very nature, the most effective email campaigns are complex. They require a deep understanding of your audience—their activities, preferences, behaviors, etc. - in order to provide relevant, meaningful content to the right person at precisely the right time in the customer lifecycle.
Perhaps that is why world-leading brands such as Time Inc., Century 21, Sony and LiveNation have partnered with Zeta Interactive to drive their email marketing success. Recognized as an email leader by both Forrester and Jupiter, Zeta Interactive deploys over 13 billion messages each year for Fortune 1000 companies in a variety of verticals—from retail and financial services, to entertainment, publishing, travel and more. Leveraging its superior technology, deep channel knowledge and expertise, Zeta Interactive provides a full range of email marketing services, including:
- List growth and acquisition services
- Campaign management and automation services
- Award-winning creative
- Deliverability optimization
- Extensive strategic and analytical services
Zeta Interactive's industry-leading platform, Zeta Mail, empowers marketers to fully leverage the email channel for true one-to-one communications and optimize their efforts to achieve aggressive business and revenue goals. In fact, the newly upgraded Zeta Mail 5.0 offers a guaranteed scheduled up-time of 99.5% or our customers don't pay. Add to that a unique dedicated hosted infrastructure offering, and no longer must marketers endure the problems inherent to a shared environment—such as expensive mail queue delays and extensive down time.
In addition to its best-of-breed email technology, Zeta Interactive provides unmatched channel expertise and insight that enables marketers to unlock the full potential of their email initiatives and improve their return-on-investment through data analysis, strategic planning, actionable recommendations, and unique marketing insight programs. A deliverability team of nine provides unsurpassed expertise in establishing and strengthening reputations with ISPs, monitoring deliverability issues and providing solutions. Additionally, clients have unlimited access to our marketing programs, including monthly white papers, webinars, best practice documents and updates, a monthly newsletter, and Ideas Driving Change book club and roundtable. Finally, Zeta thought leaders and subject matter experts are featured regularly in top-tier business outlets and industry trades, including The New York Times, The Wall St. Journal, Advertising Age, AdWeek, USA Today, US News & World Report, Target Marketing, B2B Magazine, DM News, DIRECT, iMedia, InternetRetailer, PromotionWorld, and many more.
Find out how Zeta Interactive can leverage its email technology and expertise to maximize your marketing returns. Request a Zeta Mail 5.0 demonstration today, or call Rod Roudi, Manager, New Business Development, at 646.834.9358.
