Zeta Search

Zeta Interactive has gone beyond basic search engine placement trends to develop cutting-edge technologies to help optimize your online efforts. Through our proprietary tracking and conversion technology, Zeta Search, we provide a powerful analytics and reporting technology designed specifically for search marketing, including pay-per-click, or ppc, management. Zeta Search allows for real-time optimization and campaign bid management, and is flexible enough to fully integrate with your existing web analytics system to provide a comprehensive view of campaign results from impression to conversion. Its features include:

• Integration of search data including impressions, CTR and cost data by keyword
• Dynamic routing of traffic for A/B testing
• Collection of multiple types of conversion data including revenue, units, leads, registrations and more
• Reporting of ROI by keyword, and engine
• Bid management
• Click Fraud protection

Through our search marketing expertise and our proprietary technology, Zeta Interactive has a proven record of success in helping clients to retain and obtain customers online through organic or paid searches. We understand the complexities of a complete and customized search engine marketing initiative and the impact search engine placement can have on your company's marketing ROI, so we offer you outstanding results using industry-leading practices to meet your goals.